Connect Youth: Purpose Driven Networking

Covid-19 triggered us to be more creative in finding ways to finding new ways to create value for our members. We wanted to make use of the possibilities that the online world has to offer. Hence, we wanted to create an inspiring online network event for our members. An opportunity for them to connect to the national network and to get  to know different types of organizations in a valuable way. To deliver on this promise, we wanted this event to be more than just a networking opportunity. We wanted to really connect it to the core of AIESEC. This is how we came up with Connect Youth! An event where our members get to connect with different types of organizations through workshops. They focus on the purpose and the place of this organization in society.

The first day, we were lucky to welcome Unilever to the event. A couple of their trainees that are working with the Ben & Jerry’s brand, provided us with a case: how to make sure an impactful brand is perceived as they want to and stays credible. All participants, from AIESEC in the Netherlands and AIESEC in Belgium, worked in groups. Together they came up with action steps and examples as well as general rules for credibility. One of the most frequently mentioned examples is the importance of transparency, of both the positive aspects and the points of improvement.

Another topic we broadly discussed, was the difference between the used information for greenwashing as compared to a credible impact calculations and data. It was great to investigate these topics together and to raise awareness on this topic. A lot of great ideas came out of this session and hopefully have inspired both our members and the trainees in Unilever.

The next day, we had a different type of agenda. For this day, we invited Jan-Willem from Effective Altruism. Effective Altruism is an NGO that helps people have a positive impact in their lives. Jan-Willem took us through some basic ways to have influence and how effective they can be. Furthermore, he provided us with some tips and tricks to consider how we could shape our career. Since most of our members are purpose driven and care deeply about this issue, this topic matched perfectly. Next to that, we got to discuss the topics in small groups and ask our questions. I believe that, next to it being really interesting, it truly helped some of our members to discover their options on building an impactful career.

To close of the event, we had two of the owners of Holie Foods with us. Holie is a company that makes healthy granola and hummus and has a business model in which they plant trees with half of their profits. The two owners told us about the why of their company in a very enthusiastic and inspiring way. After that, it was time for us to get to work: we got a case which we could work shortly and could after pitch our suggestions to Holie on how to become even more sustainable. The levels of energy during this session were remarkable. Everyone really enjoyed it, and one team even got to “go home” with a price. In this case some delicious food items from Holie.

We really enjoyed having this event. It was something that was really different to other events we have, while at the same time it was strongly connected to AIESEC’s purpose. I hope we get to see our partners again in future, maybe at some point even at physical events again.


Hi all, my name is Merel and I am part of the full-time board of AIESEC in Amsterdam. Furthermore, I help to organize a reoccurring event in Amsterdam. For these type of events, we try to connect the students in AIESEC to companies in the Netherlands. Read more about how AIESEC works behind the scenes here.

Read more
My AIESEC volunteering project in Italy

My AIESEC volunteering project in Italy

In January 2020 I participated in an AIESEC Project on environment and sustainability in Castellana Grotte, Italy. I was lucky to stay six weeks in one of the most beautiful small villages I have been to. My work was about teaching the kids in the local Highschool on the UN SDGs and sustainability. My fellow AIESEC students were so kind to pick me up in Bari. They made sure I was safe and showed me how to travel to my destination.

Handling stress of working from home

Handling stress of working from home

Many people regard working from home as an overall goal for their work-life balance. They work with the help of evolving technologies such as Skype, Zoom, FaceTime, Slack, Google Hangouts and cloud computing. Recently, the work from home job force has gotten a push by the current global coronavirus pandemic.

Organising the Global Health Cycle

Organising the Global Health Cycle

  Organising the global health cycle AIESEC is, in its essence, 1) a leadership organisation, 2) that provides cross-cultural exchanges. COVID-19 shut down the latter as we know it. Our challenge was to host it on zoom. The initial challenge “Well, there is not much...

The power of cultural intelligence

The power of cultural intelligence

A third type of intelligence, only introduced after the start of the 21st century, is CQ; Cultural Quotient, or cultural intelligence. Every person’s cultural expression (e.g. their way of speech, beliefs, norms, body language, rituals and so on) are influenced by the cultural society they are or used to be part of. Due to this unique, intrinsic collection of culture every person carries with them, we are all different.

What is Climate Change?

What is Climate Change?

Climate change is defined as a shift in the average conditions of global or regional climate patterns over approximately 30 years. This causes global warming and unexpected weather conditions in every country on every continent.

6 Ways to Improve Your Productivity

6 Ways to Improve Your Productivity

Ugh, Corona, right? I mean, it has been going through our conversations all year. And this small thing has kept us home for such a long time. OH MY GOD! I felt like my brain had lost its will to work for the longest time. However, this blog will hopefully help you to...

Interested?

Take the first step.

Book a free consultation call in one of our cities to explore your opportunities!