marketing

Brilliant or unethical? On nudging

Brilliant or unethical? On nudging

Have you ever come across a small phrase in supermarkets, hotels, or any other public place that made you change your behaviour? Some chances are designed in a way that you don't even notice that you changed your behaviour. These changes, then, are a ‘nudge’. A what?...

Marketing 101

Marketing 101

Marketing 101 By Ilona Neve When you look through the AIESEC opportunities portal and search for Global Entrepreneur projects, you come across loads of marketing and business opportunities. Lucky for you if you are interested in doing one of those, but still, you...